Dr. Sebastian Zenker
Place Marketing
Place Branding
Publications
Service
Press
Contact
Impressum

Articles:

  • Zenker, S., Petersen, S., & Aholt, A. (2012): The Citizen Satisfaction Index (CSI): Evidence for a Four Basic Factor Model in a German Sample. Cities, advanced online publication, doi:10.1016/j.cities.2012.02.006. [Link]
  • Zenker, S., Eggers, F., & Farsky, M. (2012): Putting a Price Tag on Cities: Insights into the Competitive Environment of Places. Cities, advanced online publication, doi:10.1016/j.cities.2012.02.002. [Link]
  • Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. Journal of Place Management and Development, 5(1), 20-34, doi:10.1108/17538331211209022. [Link]
  • Zenker, S. & Beckmann, S. C. (2012): Place Branding: The Issue of a Narrowed Tourism Perspective. In: R.H. Tsiotsou & R.E. Goldsmith (Eds.). Strategic Marketing in Tourism Services (pp. 63-78). Bingley: Emerald.
  • Zenker, S. & Martin, N. (2011): Measuring Success in Place Marketing and Branding. In: Journal of Place Branding and Public Diplomacy, 7(1), 32-41, doi:10.1057/pb.2011.5. [Link]
  • Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. In: Journal of Place Management and Development, 4(1), 40-52, doi:10.1108/17538331111117151. (The paper was awarded with the Emerald Literati Network Awards for Excellence 2012) [Link]
  • Zenker, S. & Gollan, T. (2010): Development and Implementation of the Resident Migration Scale (ReMiS): Measuring Success in Place Marketing. In: E.H. Witte, & T. Gollan (Eds.). Sozialpsychologie und Ökonomie [social psychology and economy] (pp. 156-172). Lengerich: Pabst Verlag.
  • Zenker, S. & Berg, H. (2009): Standortwechsel: Wann Mitarbeiter mitziehen [Relocation: When Employees Will Move]. In: Personalmagazin, 12/09, 46-47.
  • Zenker, S. (2009): Who’s Your Target? The Creative Class as a Target Group for Place Branding. In: Journal of Place Management and Development, 2(1), 23-32, doi:10.1108/17538330910942771. [Link]
  • Eggers, F., Farsky, M., & Zenker, S. (2009): Der Preis einer Stadt: Wie viel ein Spreewald im Kampf um Talente Wert ist [The Price of a City: What is a Spreewald Worth in the War for Talents]. In: Planung & Analyse, 1/2009, 49-52.

 Conference Papers:

  • Zenker, S. & Seigis, A. (2012): Respect and the City: Resident Participation in Place Marketing. Paper presented at the Special Edition of the International Place Branding Conference: Roots – Politics – Methods, Utrecht, the Netherlands.
  • Zenker, S. (2011): Place Brand Management: Increasing Place Brand Complexity and Resident-City Identification. Paper presented at the BRANDED SPACES 2011 International Conference and Open Space on Contemporary Branding, Karlsruhe, Germany.
  • Zenker, S. & Andehn, M. (2011): Perception and Reality: Why you Won’t Find the Essence of a Place in Place Statistics. Paper presented at the Nordic Academy of Management Conference 2011, Stockholm, Sweden.
  • Zenker, S. & Beckmann, S. C. (2011): Brand Perception and Brand Complexity: A Place Branding Perspective. Paper presented at the 7th Global Brand Conference: Academy of Marketing Brand, Identity and Reputation SIG, Oxford, United Kingdom.
  • Zenker, S. (2011): How to Catch a City? The Concept and Measurement of Place Brands. Paper presented at the 2nd International Place Branding Conference, Bogotá, Columbia. [Abstract available]
  • Braun, E., & Zenker, S. (2011): “We got Places all Over the Place” – A Conceptual Framework for Place Brand Management Strategies. Paper presented at the 2nd International Place Branding Conference, Bogotá, Columbia. [Abstract available]
  • Braun, E., & Zenker, S. (2010): Towards an Integrated Approach for Place Brand Management. Presentation at the 50th European Regional Science Association Congress, Joenkoeping, Sweden. [Abstract available]
  • Braun, E., Kavaratzis, M., & Zenker, S. (2010): My City - My Brand: The Role of Residents in Place Branding. Presentation at the 50th European Regional Science Association Congress, Joenkoeping, Sweden. [Abstract available]
  • Zenker, S., & Petersen, S. (2010): Resident-City Identification: Translating the Customer Relationship Management Approach into Place Marketing Theory. Presentation at the 50th European Regional Science Association Congress, Joenkoeping, Sweden. [Full paper available]
  • Zenker, S., & Braun, E. (2010): Branding a City – A Conceptual Approach for Place Branding and Place Brand Management. Presentation at the 39th European Marketing Academy Conference, Copenhagen, Denmark. [Full paper available]
  • Zenker, S., Knubben, E., & Beckmann, S.C. (2010): Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Presentation at the 6th International Conference Thought Leaders in Brand Management, Lugano, Switzerland. [Abstract available]
  • Zenker, S. (2009): Brand Image Effects of Flagship Projects for Place Brands. Presentation at the 5th International Colloquium – Academy of Marketing: Brand, Identity and Reputation SIG, Cambridge, United Kingdom. [Abstract available]
  • Zenker, S., Eggers, F., & Farsky, M. (2009): Putting a Price Tag on Cities. Presentation at the 38th European Marketing Academy Conference, Nantes, France. [Full paper available]
  • Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Place Marketing: How the War for Talent is Won With Values. Poster presented at the 14th European Congress of Work and Organizational Psychology, Santiago de Compostela, Spain. [Full poster available]
  • Zenker, S., Gollan, T., & van Quaquebeke, N. (2009): Ökonomisches Wachstum durch Werte & Worte: Wie Städte mit wertebasiertem Marketing die kreativen Köpfe anziehen können [Economic Growth Through Values and Words: How Cities can Attract Creative People Through Value Based Marketing]. Presentation at the 25th Hamburger Symposium for Methods of Social Psychology, Hamburg, Germany. [Abstract only in german available]
  • Zenker, S. & Aholt, A. (2008): Who’s Your Target? Profiling of Target Groups in City Branding. Presentation at the International Conference of Marketing Cities: Place Branding in Perspective, Berlin, Germany. [Abstract available]

Cumulative Dissertation:

  • Zenker, S. (2010): Cities as Brands: Quantifying Effects in Place Marketing. Hamburg: Institute of Marketing and Media, University of Hamburg. 

(This is a collection of publications concerning place marketing. For more publications authored by Sebastian Zenker please visit the other online profiles. If you are interested in one of the articles listed here and your university does not provide access, please contact me directly.)
Top